Huayi Brothers 3 billion theme park dream frustrated Suzhou Industrial Park
Time:2011-09-14

The future profit dream of Huayi Huayi Brothers Media Corp (300027, hereinafter referred to as Huayi Brothers) may not only be placed on the film, but its tentacles are gradually extending to the land related industries.
The newspaper has learned from Huayi Brothers that the company is actively laying out the actual projects - mainly divided into two major categories: cultural city and theme park: the former plays film and television production, and the latter plays tourist attractions.
According to Huayi Brothers, the two major businesses are the first to break through in the Yangtze River Delta region. The Huayi film theme park, located in Suzhou Industrial Park on Yangcheng Lake, covers an area of about 1000 mu and plans to invest 3 billion. The Huayi cultural city, located in Jiading, Shanghai, covers an area of 1000 mu with a total investment of billions of dollars - the scale of capital operation of these projects is far beyond its investment in film and television industry. As a GEM listed company, Huayi Brothers in the first half of 2011 revenue is only 331 million yuan.
The above two projects were originally planned to start in 2011, but it was undesirable that a strict rule of wording in the three ministries of the state disrupted the expansion of Huayi.
In August 5th, the State Development and Reform Commission, the Ministry of land and resources, and the Ministry of housing and Rural Construction issued the notice on the suspension of the project of the new construction theme park. The notice made it clear that before the specific policy of the national standard development theme park was introduced, the construction of a new theme park project should not be approved by all parts of the country; the approving hands had been handled. However, construction projects that have not yet started construction are not allowed to start construction.
Yang Changxing, the director of business development of Huayi Huayi Brothers Media Corp real scene Entertainment Department, told the reporter that Hua Yi's business in the theme park belongs to the policy of three ministries, but the "cultural city" project mainly deals in film and television production and the surrounding industry, which is not a theme park.
According to Huayi Brothers, in the film theme park investment, in addition to the Suzhou Industrial Park project started faster, the cities in contact include Chengdu and Qingdao, while the investment in the cultural city, in addition to the Shanghai Jiading project, Beijing, Shenzhen and other places began to brew cooperation in order to facilitate the future film war. A little plan.
In August 26th, the Huayi Brothers issued a announcement that the shareholders' meeting agreed with the company to invest 110 million extra funds by adding capital to the wholly owned subsidiary, Huayi Brothers (Tianjin) real scenery Entertainment Co., Ltd. for investment and management of the cultural tourism industry.
But before the specific policies of the three ministries and theme parks were introduced, Huayi Brothers' real-life projects still had large variables.
A joint venture between the four parties
The scenery of Yangcheng Lake on the three sides of the lake is beautiful. The Suzhou Industrial Park would like to make it a national holiday resort with tourism, holiday and entertainment as a whole. This is also a transformation effort of the Development Zone, which used to invest in industry.
A person of Yangcheng Lake Peninsula Co., Ltd. told the newspaper that the first projects in 2007 had been completed on the peninsula, including the ancient temple heavy Yuan Temple, 70 hectares of Lotus Lake Park and some five star hotels. "There are no other projects on the peninsula, mainly in the busy Huayi Brothers film theme park project."
Huayi Brothers' plan to march into the theme park was first revealed in the company's May 26th announcement: "Huayi Brothers film theme park" by Huayi Brothers and the national capital company of the Suzhou Industrial Park Management Committee - Yangcheng Lake Peninsula development and Construction Co., Ltd. of Suzhou Industrial Park, and other investors to set up project public. The Department is responsible for the development and operation of the company.
The total investment of the project is RMB 3 billion yuan, and Huayi Brothers' shareholding ratio in item company is 35%, and the park is expected to be completed in 2014-2015 years.
The theme park will set up a recreation area with cultural tourism as a whole, integrated into Chinese cultural elements and the classic film of Huayi Brothers, setting up role experience and interactive games, and other supporting facilities in the park.
In September 7th, the reporter saw in the Yangcheng Lake Peninsula, in addition to some scenic and scenic hotels and some of the commercial houses already built, there were no signs of the movement of any theme parks on the peninsula.
But the industrial and commercial information obtained by this newspaper shows that Huayi Brothers and related companies have set up item company of 200 million yuan of registered capital - Huayi Brothers (Suzhou) Film Theme Park Co., Ltd. (hereinafter referred to as Huayi Suzhou company), which has four shareholders:
In addition to Huayi Brothers invested 70 million yuan, Yangcheng Lake Peninsula development and Construction Co., Ltd. invested 50 million, Wantong investment Cmi Holdings Ltd investment 40 million, Suzhou vast investment group Co., Ltd. invested 40 million.
Huayi Suzhou company elected Wang Zhongjun, chairman of Huayi Brothers as chairman and Jiang Haozhong as vice chairman.
In 2007, the Suzhou municipal government appointed Jiang Haozhong as the assistant director of the administrative committee of the industrial park, whose work belonged to the nature of the civil service. Chiang was the general manager of Yangcheng Lake Peninsula development and Construction Co., Ltd. in Suzhou Industrial Park, which was established in 2010.
The fifty-third article of the civil service law of People's Republic of China stipulates that civil servants are not allowed to engage in or participate in profit - making activities, and serve both in enterprises or in other for-profit organizations. In 2004, the central government issued the notice on party and government leading cadres' part time cleaning in enterprises (group [2004]2). Jiang Haozhong's multiple identities seem to contradict the above provisions.
The other shareholder of Huayi Suzhou, Suzhou vast investment group, is a private enterprise founded in 1995. The main industry is real estate, catering, guarantee and so on. The chairman of the company, Zhu Changning, is the director and general manager of Huayi Suzhou company, and Feng, the chairman of the famous real estate company, Wantong.
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